Former American football player Ashton Hall has become a global influencer with his viral morning routine that includes waking up at 3.52 am, reading books, doing push-ups, and dipping his head in Saratoga ice water. Hall's routine also includes a gym session, a swim, and a business meeting, all documented on his Instagram page. Many have reacted to his over-the-top routine, with some praising his marketing strategy and others mimicking his routine in viral videos.