Instagram is testing a new feature that allows creators to lock down Reels using a secret code, starting with a collaboration with The Weeknd. This feature gives creators a way to engage with their audience and share exclusive content with fans who can crack the code. The Weeknd is using this feature to release a sneak peek of his upcoming music video. This new feature could be a fun way for creators and brands to promote products or build excitement around upcoming releases. While it adds an element of exclusivity, it remains to be seen if this feature will become popular among Instagram users.
Instagram Just Added A New Feature
A keyboard is placed in front of a displayed Instagram logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration
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