Ed Sheeran is launching a limited-edition ice cream flavor called Play Pink in collaboration with Van Leeuwen to celebrate the release of his new album, Play. The ice cream features a pink punch base with dragon fruit and guava cake pieces, mirroring the album's vibrant energy. The ice cream will be available for a limited time at select NYC Van Leeuwen stores.

Van Leeuwen has a history of celebrity collaborations, including Kylie Jenner, Sabrina Carpenter, Jimmy Butler, and Maren Morris, as well as partnerships with brands like Kraft and Guinness. The Play Pink ice cream will be available at NYC Van Leeuwen scoop shops for a limited time, offering fans a multisensory experience that combines music and taste.