Demi Lovato Cooks Up New Collab With Bella Kitchenware: ‘I’m in My Martha Stewart Era’   Demi Lovato has teamed up with Bella Kitchenware for a collaboration with the new affordable cookware brand from Made By Gather.  As Bella's first brand partner and ambassador, Lovato is promoting the kitchenware products designed to declutter kitchens and create space.  Lovato expressed her excitement for the products, praising their ease of use and fun colors like the Surf shade.  The partnership includes a promotional campaign for Bella's Fits-Anywhere Collection and a media campaign shot by director Maca Rubio. “I like to believe I’m in my Martha Stewart era, and, when I came across Bella, I wasn’t intimidated by the products,” Lovato said in a statement on Tuesday (October 8). “They’re easy to use, the colors are fun and different (the Surf color is my favorite), and I just knew these were the kitchen products I wanted to use every day.” Source: Billboard